Nacho Doritos are Addictive Because They Fail to Satisfy Your Taste Buds

Apparently, Nacho Cheese Doritos are designed to have such a well-balanced set of flavors that you don’t reach “sensory specific satiety” and therefore want to keep eating them. You can only eat so much of a strong flavor, but an exciting-but-ambiguous flavor keeps you wanting more. This is a good reminder to check if you are actually satisfied by something you keep doing, or is it the lack of satisfaction that keeps you going back for more to try to find it.